- Ubiquity - internet/ web technology is the marketplace is extended beyond traditional available everywhere; at work , at home and boundaries and is removed from a temporal and elsewhere via mobile devices, anytime .geographic location - market space is created ; shopping can take place anywhere . customer convenience is enhanced, and shopping costs are reduced.
- For example, clothes and shoes are usually directed to encourage customers to go somewhere to buy. E-commerce is ubiquitous meaning that it can be everywhere. E-commerce is the worlds reduce cognitive energy required to complete the task. *2. Global Reach* E-commerce allows business transactions on the cross country bound can be more convenient and more effective as compared with the traditional commerce. On the e-commerce businesses potential market scale is . more »
- Global reach - the technology reaches commerce is enabled across cultural and across national boundaries, around the earth . national boundaries seamlessly and without modification. - market space includes potentially billions of consumers and millions of business worldwide .for example - Cosmetic company: implementation of a secure regulatory platform allowing researchers across various research centers to manage efficiently new product market launch across Europe and US
- Universal standards - there is one set of there is one set of technical media standards technology standards namely internet across the globe
- Universal intellectual standards are standards which must be applied to thinking ... Forexample, the question, "What can be done about the education system in ...
- Richness - video , audio and text messages video, audio , and text marketing messages are are possible. integrated into a single marketing message and consuming experience.
- Though there is a channel richness hierarchy, it is important to understand that each ...For example, face to face communication is rich in context but may be very .
- Interactivity - the technology works consumers are engaged in a dialog that through interaction with the user . dynamically adjusts the experience to the individual, and makes the consumer a co- participant in the process of delivering goods to the goods
- example is the Internet. Interactive multimedia “ allows two-way interaction with multimedia ...e market .
- Information Density - the technology information processing, storage. and reduces information costs and raise quality . communication costs drop dramatically, while currency , accuracy , and timeliness improve greatly . information becomes plentiful, cheap ,and accurate
- Information density of the field, which indicates the percentage of rows that ... Can you give an example for the information density as well?
- Personalization Customiation - the personalization of marketing messges and technology allows personalized messages to custromization of products and services are be delivered to individuals as well as groups based on individuals characteristics.
- The difference between Personalization and Customization. Also explored are user experience issues with personalization. Case study of ...
